INTEREST BASED ADVERTISING
Generally. Interest based advertising or online behavior advertising, commonly referred to as “OBA,” uses information collected about your online behavior across websites, applications and devices, and over time, to deliver to you advertisements that will be relevant, and of interest, to you based on your previous online behavior. The information collected shows, among other information, your preferences, your usage patterns and, in some cases, your general location, which are used to fashion advertisements. It is a means of targeting the right products and services to the right consumers. Most interest based advertisements are not targeted to you individually, but instead, to the interest groups in which website owners, third party ad servers, digital advertising agencies and networks or third party data aggregators have placed you, based upon your previous online behavior using all of your devices.
D.R. Horton Interest Based Advertising. D.R. Horton utilizes Third Party Service Providers to deliver advertisements, including interest based advertisements, to you based on your previous online behavior, including your surfing history, as well as other Automated Information that our Third Party Service Providers have collected about you while you have visited websites and utilized applications, including our own. Our interest based advertisements may be delivered to you on our Sites, across the Internet and across your devices. The goal of our interest based advertising is to send advertisements to a large group of consumers who are interested in buying a D.R. Horton home. Our hope is to provide you with opportunities to purchase our homes and avoid wasting your time with intrusive and annoying advertisements that are of little, or no interest, to you.
Our Third Party Service Providers that deliver interest based advertisements to you do so, in part, by collecting Automated Information about you. Except as otherwise classified by applicable law, this Automated Information is not Personal Information, but instead Anonymous Information. This Anonymous Information does not identify, and cannot be used to reasonably determine the identity of, an individual customer. Instead, it is used to place you in large interest based groups, for example, folks that watch television or live in the northwestern portion of the United States. If we link Anonymous Information with your Personal Information, we will treat all of the linked information as Personal Information.
Our Third Party Service Providers may also send you customized email communications based upon information, including Automated Information that they have collected about you. When you click on certain links in these communications that you receive, our Third Party Service Providers may place a cookie on your browser. This cookie, which is connected to your email address and IP address, will then gather information about your online behavior. This information may be used to provide interest based advertising, including targeted email communications, to you in the future and to measure the effectiveness of our advertising campaigns, to mention just two of the purposes for which these cookies may be used. You may opt-out of the receipt of commercial email communications from D.R. Horton by clicking an “unsubscribe” button in email communications to you or by visiting Your Privacy Choices on this Website.
When you are using a mobiles device to access one of our Mobile Applications, our Third Party Service Providers recognize a unique numerical identifier that is associated with your mobile device, known as a Mobile Advertising Identifier. These Third Party Service Providers may use the technologies listed above along with Personal Information that they have collected from you while you have used different devices, to recognize you across devices that you use such as your tablets, cell phones and laptops. To learn more about interest based advertisements and your choices in connection with these third party collection practices, please visit https://www.networkadvertising.org/managing/opt_out.asp and http://www.aboutads.info.
If you choose not to receive certain interest based advertisements from digital advertising networks, third party ad servers, and others tracking visitors to and on our Sites, please click here. If you are using a mobile device, you may opt-out of interest based advertising or cross application advertising by reviewing the built-in privacy controls in your mobile device. Most mobile devices maintain functionality that will allow you to change your Mobile Advertising Identifier. And, you may also opt-out of interest based advertising by clicking on “Your Privacy Choices” on our Mobile Applications.
Please be aware that limiting the delivery of interest based advertisements from the digital advertising networks and third party ad servers identified on our Sites, will not prevent the delivery of all interest based advertising to your devices. Many third party advertisers collect information about your browsing behavior across the Internet and across your devices. You will need to opt-out on each website that you visit in order to minimize the amount of interest based advertising that finds its way to your devices. And, limiting the delivery of interested based advertisements from the digital advertising networks and third party ad servers identified on our Sites, may not eliminate the collection of Automated Information about you while you browse the Internet, including on our Sites.
If you do not want your visit data reported to Adobe Analytics, please click here.
D.R. Horton also uses Google Analytics, which also collects information about your use of our Sites. If you do not wish for your visit data to be reported to Google, please click here.
Please note that limiting the collection of your visit information by our Third Party Service Providers does not limit in anyway the collection, analysis or use of such information by D.R. Horton itself or our affiliates. Moreover, limiting the collection and use of information by Adobe Analytics or Google Analytics regarding your visit to our Sites will not limit, in anyway, the collection and use of information by Adobe Analytics or Google Analytics regarding your visit to other websites. To prevent such collection and use of information by Adobe Analytics or Google Analytics regarding your visit to other websites, you must opt-out of such collection on each website.